It's about impact. It's about engaging with audiences through compelling communication, creativity, and strategy.
American University has an incredible story, and it's our job to tell it. The UCM team integrates many creative elements - communications, marketing, publications - to share AU voices, opportunities, and experiences to the entire world. We deliver outstanding expertise and exceptional content that showcases the university's high-caliber scholarship, research, and teaching.
The division provides the marketing tools and experience that push the university's brand forward. Our expertise includes media relations; brand development; content strategy; web communications and social media; writing, editing, and design; photography; and video.
Through collaboration with university colleagues, we develop strategic content for diverse audiences, including our campus and local communities, prospective students, parents, alumni, business partners, media, and higher education peers. When requested projects fall outside the parameters of AU's Strategic Plan, we can provide referrals and guidance to help our university colleagues work with outside vendors.